CoolBrands®

ORIGINAL PENGUIN® has officially been named a CoolBrand, in an influential annual initiative to identify the UK’s coolest brands. The CoolBrands® list, now in its tenth year, follows a vote by a combination of 2,000 consumers and a panel of 36 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of Jessie J, Ben de Lisi, Lisa Snowdon, Rob da Bank, Sadie Frost and Kelly Hoppen.

Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over 10,000 independently identified brands, whittled down into a shortlist of 1,500. The panel of 36 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before more than 2,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the 500 brands most highly rated. ORIGINAL PENGUIN beat tough competition to take its place in the prestigious list.

Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said:

“Cool is subjective and personal, but ORIGINAL PENGUIN has been identified as a CoolBrand by the British public and a panel of influential opinion formers based on a wide criteria of factors. It is a huge achievement and implies it is a brand that most Brits wish to own. ORIGINAL PENGUIN is clearly delivering cool in the eyes of consumers and influencers alike.”