Privacy Policy

Our Commitment to Privacy

The Original Penguin® web site located at (the “Site”), is owned and operated by Perry Ellis Europe Limited (company number 00981294) (“Perry Ellis"”, "we", "us", "our")a company registered in England and Wales whose principal place of business is Crittal Road, Witham, Essex CM8 3DJ, United Kingdom, VAT Number 9456403212.

This Internet privacy policy applies to your use of the Site and covers how we collect, use, disclose, transfer and store your information on the Site.

For the purpose of the UK Data Protection Act 1998 (the "Act"), the data controller is Perry Ellis Europe Limited of Crittal Road, Witham, Essex England CM8 3DJ.

[Back to Top]


Any changes to our privacy policy and practices on the Site will be reflected on this page so that you can be aware of what information we collect and how we are using and/or disclosing it. By using our Site, you consent to the collection and use of this information by us. Our privacy policy was last updated on 18 November 2011.

[Back to Top]

What Personal Information does Perry Ellis collect?

Perry Ellis collects data that you provide to our company-owned channels of operation, such as, either through transactions, email registration, sweepstakes, contests, or membership; or through telephone, postal and fax interactions or paper registrations that you submit.

This includes information such as your name, gender, postal address, email address, phone number, data of birth, people to whom purchases have been shipped (including addresses and phone numbers) and any personal preferences you choose to provide. We will also require your credit card, debit card and/or paypal account details when your are placing an order.   Transaction details such as style, size, price, discount, date, store, your financial information (including your credit card number and expiration date used for transactions) (together “Personal Information”).

Perry Ellis occasionally obtains email addresses of active Perry Ellis customers who requested fashion emails on other websites. Perry Ellis also reserves the right to obtain publicly accessible customer demographics.

Privacy Policy FAQ's

[Back to Top]

How does Perry Ellis use this information?

Perry Ellis uses your Personal Information for a number of purposes, including: (i) to enhance and personalise your shopping experience and use of the Site, (ii) to confirm and process sales transactions and/or contact you with questions or communications about your order, (iii) to respond to your questions, requests or comments, (iv) to notify you about contests and promotional events, allow you to participate in such contests and events, and notify you in the event that you are a winners of any such contest or event, (v) to contact you with reminders, updates and news, (vi) for marketing, advertising or promotional use, (vii) to conduct polls, surveys and consumer testing, (viii) to protect the security of our visitors, systems and/or Site, and/or (ix) to improve our services.

You may indicate your contact preferences regarding promotional communications directly to us online.

We use the payment card information you provide to us for billing purposes and to fulfil your order.

[Back to Top]

Does Perry Ellis use cookies or other tracking technologies?

“Cookies” are small data files or small bits of information that are stored by your browser on your computer’s hard drive when you visit our website so that we can recognise you. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Cookies do not alter your hard drive in any way and cannot be used to access any Personal Information from your computer. They merely enable us to personalise your experience of the website by maintaining information about your use of our website, and help us recognise you when you visit our website again.

We use cookies, web beacons (also known as pixel tags) and other technologies to speed your navigation of the Site, recognise you and your access privileges, and understand your Site usage.

We also use these technologies to control the number of times you see a given ad, to deliver ads and other product offers and suggestions to you that relate to your interests, product selections or purchases, and measure the effectiveness of various offers and ad campaigns. In all cases, this information helps us serve you better by improving our Site design, as well as our products, services, contests, and promotions.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you block or otherwise amend your browser settings to block our cookies, you will may not be able to take advantage of our services.

We may use third-party service providers to help tailor Site content to you or to serve ads or product offers on our behalf. These service providers may employ cookies and other technologies to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies, web beacons and other technologies is not linked to any Personal Information collected by us.

One types of cookie may be used on this website, session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site. You can read more about our use of cookies at All About Cookies.

[Back to Top]

IP Address

We may use your IP address to help diagnose problems with our server and to administer our web site. We may also aggregate statistics about our customers, sales, traffic patterns, and related site information for internal research purposes only, but these statistics will include no Personal Information.

[Back to Top]

Your Rights

You have the right to ask us not to process your Personal Information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

[Back to Top]

How can you access your information?

You are entitled to request details of the information we hold about you and to ask us to correct, delete or block any inaccurate information. 

You may access and edit the Personal Information that you provide online when you authenticate your right to access by signing in on the Site. Simply click on My Account from the home page and enter your email address and password to access your information. You can request password help at any time by clicking on the forgot password? link at which time we will email an encrypted password to the associated email address.

To get a copy of the Personal Information we hold about you, please write to us, at the address below, and send £10 made out to Perry Ellis (to cover the administrative costs). Your written request must include your postal address and proof of identity (such as a copy passport or drivers licence).

  • Post: Perry Ellis Europe Limited,
    for the attention of Data Protection Office,
    Original Penguin, PO Box 325,
    BIRKENHEAD, CH25 9BY, United Kingdom
  • Email:
[Back to Top]

How does Perry Ellis store your information

Personal Information collected on our websites (including the Site) may be stored, transferred and processed in a destination outside the European Economic Area ("EEA"), including within the United States or any other country in which Perry Ellis or its affiliates maintain facilities.

By submitting personal data and choosing to use our website(s), you agree to such transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Further information is set out below.

[Back to Top]

How does Perry Ellis protect your information?

Perry Ellis follows industry-standard practices to protect the security of Personal Information collected through our Site. All Personal Information input by you and transmitted to our Site when you place an order or provide Personal Information is protected by password and by an encryption using Secure Socket Layer Technology ("SSL"). SSL encrypts your order and Personal Information before it is transmitted to us to avoid the decoding of your information by anyone other than Perry Ellis. Nevertheless, any information transmitted over the Internet may be subject to breaches of security. Despite our security measures, we cannot guarantee the security of information you send to or receive from us.

[Back to Top]

Does Perry Ellis disclose your information to others?

Perry Ellis does not sell, rent or trade with third parties any Personal Information you provide to us, nor do we share such Personal Information with third parties except for the express purpose of assisting us in fulfilling your transactions and customer service enquiries, updating your customer information record in our database, deploying our promotional offers to you, or fulfilling your request to unsubscribe from our email. We do not authorise those third parties to make any other use of your information.

Perry Ellis reserves the right to use and/or disclose to others Personal Information about your demographics and use of our website in a manner that does not reveal your identity.

[Back to Top]

Disclosure of your Personal Information

Perry Ellis may disclose your Personal Information, where we are required to do so by law or a regulatory authority (such as on request of the police investigating suspected illegal activities).

We may share your Personal Information as follows:

  • We may use third party service providers to provide specific business support services to us which may involve limited access to your Personal Information, for example, assisting us in fulfilling your transactions and customer service inquiries, executing surveys, conducting and administering promotions, updating your customer information record in our database, deploying our promotional offers to you, or fulfilling your request to unsubscribe from our email. We do not authorise those third parties to make any other use of your information.
  • We may disclose your Personal Information with other parties when you consent to the disclosure or when it is required or permitted by law, regulation, legal process or enforceable government request.
  • We also may disclose Personal Information to other third parties in conjunction with entering into an agreement for the sale or divestment of our business, for the sale of our stock or assets or if we are involved in bankruptcy proceedings. The recipient of Personal Information following such actions may have privacy policies that differ from those in this Privacy Policy.
[Back to Top]

How to unsubscribe from receiving communications?

You can unsubscribe from receiving email communications by clicking the "Unsubscribe" link featured within each of our emails. Instructions on how to remove yourself securely from our email list can be found at the end of every email you receive from us.

In addition, where we permit other companies to send to their own list of subscribers emails about Perry Ellis and you wish to unsubscribe from these emails, Perry Ellis will provide to such companies the email address of anyone who has submitted to Perry Ellis an unsubscribe request, provided such company agrees not to disclose or use such email address for any other purpose than honouring your request to not receive Perry Ellis promotional emails.

We honour every request to unsubscribe from receipt of emails within ten (10) days of receiving the request. We reserve the right to use and/or disclose to others non-Personal Information about your demographics and use of our Site in a manner that does not reveal your identity

[Back to Top]

How does Perry Ellis protect a child's privacy?

Perry Ellis will never knowingly requests Personal Information from any person under the age of 18. If you are under the age of 18 you should seek the consent of your parent or guardian before using the Site. If we become aware that an user of our website is under the age of 18 and has provided an online registration without prior verifiable parental consent, we will remove that child’s Personal Information from our files.

[Back to Top]

Does have links to other web sites?

There may be links on our Site to the websites of others. When you click onto one of these links, you are leaving the Site and accessing another party's website. These other websites are not under our control and may collect Personal Information from you. Our Privacy Policy does not address the information, privacy and security practices or policies of any other website. For more information, please read our copyright, trademark, and site usage policy.

Please send any concerns regarding our Privacy Policy to

[Back to Top]


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Copyright © 2016 PEI Licensing, Inc. All rights reserved.