Introducing our brand new premium collection, Blue!

Blue, is crafted with the finest fabrics and techniques to create clothes that elevate men’s wardrobes and set the standard for refined dressing.

Tailoring is key to the collection and every piece featured uses traditional techniques and sophisticated prints, patterns and design to create ultra modern silhouettes. This offering is complemented by signature pieces across shirting, ties, coats, polos & sweaters to complete the Blue capsule.


To celebrate this new collection and its hero tailoring, we partnered with three gentlemen – Model Gwilym Pugh, blogger Joey London and writer and creative from Buckets and Spades, Matthew Pike – who each chose their favourite pieces and styled them to suit their image.

Stay locked to for upcoming features on these 3 style icons and where to get hold of our exquisite new collection!